Grant Goodstein is the Founder and Managing Director of Pearly Whites, where he partners with his wife and Principal Dentist, Dr. Lia, to create a truly exceptional patient experience.

You might be wondering what led a Californian with a background in world-leading technology companies to the world of London dentistry.

The answer is simple: Grant is passionate about building exceptional teams and creating five-star experiences. Believing that a visit to the dentist should be stress-free and positive, he co-founded Pearly Whites with Dr. Lia to make that a reality.

Originally from California, Grant's career has taken him from San Francisco to Los Angeles to London, with roles at iconic companies like Twitter and leading several fast-growing technology firms. In these roles, he learned firsthand what it takes to build and nurture teams dedicated to outstanding service. At Twitter, he was honoured to receive the company's #Collab award, a recognition for teamwork that he believes is the cornerstone of any great organisation, especially in healthcare.

Grant’s background in technology guides the Pearly Whites commitment to innovation. His job is to ensure a patient's entire journey is second to none, implementing the latest technologies to make every interaction friendly and efficient. This includes everything from the convenience of online booking and paperless check-ins on our Clinipads, to supporting the clinical team with the best in digital dentistry, like our iTero 3D scanners. Grant also spearheaded the creation of our in-house membership plan, a modern approach to make exceptional preventative care simple and accessible for our patients.

When he’s not at the practice, Grant’s biggest passions are sports and travel. You can find him cheering on the LA Dodgers, the University of Michigan Wolverines (his alma mater), and Tottenham Hotspur. He and Dr. Lia love exploring the world together, constantly seeking new experiences and inspiration.